Opportunity Information: Apply for 72061524RFA00004

The USAID Kenya and East Africa (KEA) Social and Behavior Change (SBC) Activity is a discretionary funding opportunity from the U.S. Agency for International Development that will be awarded as a cooperative agreement. It is designed to support health-related programming through social and behavior change approaches, meaning the activity is intended to influence behaviors, social norms, and related community or institutional practices that affect health outcomes. Because the mechanism is a cooperative agreement, applicants should expect substantial involvement from USAID during implementation, including collaboration on technical direction, monitoring, learning, and potentially adaptive management as conditions and evidence evolve.

This opportunity is issued by USAID Kenya USAID-Nairobi under Funding Opportunity Number 72061524RFA00004. The program falls under the Health funding activity category and is associated with CFDA number 98.001. The total potential funding amount indicated by the award ceiling is up to $14,950,000. The opportunity was created on April 3, 2024, and the original closing date for applications was May 8, 2024, so interested organizations would need to confirm whether the deadline has passed, been extended, or whether a future round is anticipated.

Eligibility is described broadly as "Others," which typically signals that a range of entity types may be able to apply, but the precise eligibility requirements, restrictions, and any preferences (for example, local entities, consortia, or specific registration requirements) are explicitly deferred to the Notice of Funding Opportunity (NOFO). The posting notes that the full announcement and NOFO are available under the "Related Documents" tab, and that applicants should rely on those documents for the authoritative details on who can apply, what must be included in the application package, evaluation criteria, expected results, reporting obligations, and any compliance requirements tied to U.S. Government assistance awards.

In practical terms, this solicitation is seeking a qualified implementer (or potentially multiple implementers, depending on USAID's award decision) to design and carry out an SBC-focused health activity in Kenya and the broader East Africa region covered by the KEA platform. While the brief description does not list specific technical areas, SBC activities funded by USAID in health often involve research and insights generation, strategic communication, community engagement, capacity strengthening for local partners, and monitoring, evaluation, and learning to track behavior and norm change over time. The NOFO is the key reference for the activity's defined objectives, geographic scope, target populations, priority behaviors, required coordination with government and stakeholders, and the performance expectations USAID will use to judge success.

  • The Kenya USAID-Nairobi in the health sector is offering a public funding opportunity titled "USAID Kenya and East Africa (KEA) Social and Behavior Change (SBC) Activity" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
  • This funding opportunity was created on 2024-04-03.
  • Applicants must submit their applications by 2024-05-08. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $14,950,000.00 in funding.
  • Eligible applicants include: Others.
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USAID Kenya and East Africa (KEA) Social and Behavior Change (SBC) Activity - FAQs

1) What is this funding opportunity?

This is the USAID Kenya and East Africa (KEA) Social and Behavior Change (SBC) Activity, a discretionary funding opportunity from the U.S. Agency for International Development (USAID). It is intended to support health-related programming using social and behavior change (SBC) approaches.

2) What type of award will USAID make under this opportunity?

USAID expects to make an award using a cooperative agreement mechanism. This generally means USAID will have substantial involvement during implementation.

3) What does "cooperative agreement" imply for implementers?

Because the award is a cooperative agreement, applicants should expect meaningful USAID engagement throughout implementation. Based on the opportunity description, this can include collaboration on technical direction, monitoring, learning, and potentially adaptive management as evidence and conditions change.

4) Who is issuing this opportunity?

The opportunity is issued by USAID Kenya, USAID-Nairobi.

5) What is the Funding Opportunity Number?

The Funding Opportunity Number is 72061524RFA00004.

6) What is the funding category for this opportunity?

The program is in the Health funding activity category.

7) What CFDA number is associated with this opportunity?

The opportunity is associated with CFDA number 98.001.

8) What is the total funding available?

The award ceiling (total potential funding amount) is up to $14,950,000.

9) When was this opportunity created?

The opportunity was created on April 3, 2024.

10) What was the original application closing date?

The original closing date for applications was May 8, 2024.

11) Has the deadline passed?

Based on the information provided, May 8, 2024 was the original closing date. Interested organizations should confirm whether the deadline has passed, been extended, or whether a future round is anticipated.

12) What is the purpose of the SBC Activity?

The activity is designed to support health-related programming through social and behavior change approaches. In practice, that means programming intended to influence behaviors, social norms, and related community or institutional practices that affect health outcomes.

13) What kind of work might be supported under SBC for health?

The description notes that, while specific technical areas are not listed here, USAID-funded health SBC efforts often involve research and insights generation, strategic communication, community engagement, capacity strengthening for local partners, and monitoring, evaluation, and learning (MEL) to track changes in behaviors and norms over time.

14) Is this for Kenya only, or for multiple countries?

The brief indicates Kenya and the broader East Africa region covered by the KEA platform. The NOFO is the key reference for the authoritative geographic scope and any country- or location-specific requirements.

15) Will USAID make one award or multiple awards?

The description suggests USAID is seeking a qualified implementer and notes it could potentially be multiple implementers, depending on USAID's award decision. The NOFO should clarify the anticipated number of awards, if specified.

16) Who is eligible to apply?

Eligibility is listed broadly as "Others," which typically indicates that multiple types of entities may be eligible. However, the precise eligibility requirements, restrictions, and any preferences are deferred to the Notice of Funding Opportunity (NOFO).

17) Are there any preferences for local entities or consortia?

The posting does not specify preferences. It indicates that any preferences (for example, local entities, consortia, or specific registration requirements) would be detailed in the NOFO.

18) Where can applicants find the full requirements and instructions?

The posting notes that the full announcement and NOFO are available under the "Related Documents" tab. Applicants should rely on those documents for authoritative guidance.

19) What information is expected to be in the NOFO?

According to the opportunity description, the NOFO is expected to contain the authoritative details on eligibility, application package requirements, evaluation criteria, expected results, reporting obligations, and compliance requirements tied to U.S. Government assistance awards.

20) Does the brief description list the specific health technical areas or priority behaviors?

No. The brief description does not list specific technical areas, priority behaviors, target populations, or defined objectives. Those details are described as being in the NOFO.

21) What performance expectations will USAID use to judge success?

The posting indicates that USAID's performance expectations and how success will be judged should be described in the NOFO.

22) What role do monitoring, learning, and adaptation play in this award?

The opportunity description highlights that USAID involvement may include collaboration on monitoring and learning and potentially adaptive management as conditions and evidence evolve.

23) Should applicants treat this summary as the authoritative source?

No. The posting explicitly notes that applicants should rely on the full announcement and NOFO in the "Related Documents" section for authoritative details.

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